Google has introduced a new program aimed at supporting Indian startups in scaling their products internationally. Named the Google Market Access Program, this initiative provides startups with resources like mentorship, AI tools, technical support, and guidance on market strategies. Announced at the Google AI Startups Conclave on January 15, 2026, the program is designed to help innovators overcome challenges related to product launches, customer acquisition, and global expansion.

The initiative is expected to boost India’s tech ecosystem, particularly in areas such as AI, SaaS, fintech, and deep tech, by connecting local talent with global opportunities. Startups participating in the program will also gain access to advanced datasets, expert advice, and networking with global enterprises. Analysts believe this could help retain top tech talent in India while fostering innovation that competes on the international stage. By offering structured support and strategic resources, Google aims to empower Indian entrepreneurs to grow their businesses, enhance competitiveness, and strengthen India’s reputation as a leading technology hub.