India’s entertainment space is seeing a strong surge in digital viewing during the Republic Day week, with audiences spending more time on OTT platforms and engaging with newly released films and web series. Industry observers say that long-weekend holidays and winter leisure time are helping streaming services record higher engagement, especially for action, thriller, and family-friendly content.
Experts believe OTT platforms are strategically timing new releases around national holidays to capture maximum viewership. Several upcoming projects are also gaining attention through teaser drops, celebrity promotions, and trending discussions across social media, keeping fans engaged even before official release dates.
Trade analysts feel this rising OTT momentum is strengthening India’s digital entertainment market, while also encouraging creators to experiment with fresh storytelling, regional language content, and high-quality production that can appeal to both Indian and global audiences.
